Sources | Notion

Lead Generation & Outreach Gaps
- LinkedIn: Companies with blogs generate 70% more leads than those without.
- Sopro (2025): Single-channel outreach has 31% higher CPL.
- Jeff Ogden: Outsourced lead gen increases lead quality by 40%. https://sopro.io/resources/blog/lead-generation-statistics/
Low Lead Quality & Poor Handoff Processes
- Sopro (2025): 42% of startups face revenue gaps from low-quality leads.
- Doria.fi: Misaligned teams have 22% lower lead-to-opportunity conversion. https://www.doria.fi/bitstream/10024/168697/2/saarinen_ville.pdf
Inefficient Team Structure & Quota Execution
- Sopro (2025): 45% of startups report staffing issues affecting lead gen.
- Järvinen & Taiminen: Poor territory planning reduces productivity by 28%. https://sopro.io/resources/blog/lead-generation-statistics/
TAM/SOM Analysis Weaknesses
- Sopro (2025): Poor TAM modeling leads to 45% lead gen inefficiency. https://sopro.io/resources/blog/lead-generation-statistics/
RevOps Infrastructure Chaos
- Doria.fi: Manual workflows reduce lead processing speed by 64%. https://www.doria.fi/bitstream/10024/168697/2/saarinen_ville.pdf
Fragmented Funnel & Conversion Tracking
- Sopro (2025): Lack of funnel analytics misses 31% of conversion optimizations. https://sopro.io/resources/blog/lead-generation-statistics/
Broken Compensation Models
- Järvinen & Taiminen: Startups without NRR-linked compensation have 17% lower retention. https://www.doria.fi/bitstream/10024/168697/2/saarinen_ville.pdf
Bloated and Inefficient Tech Stack
- Sopro (2025): Redundant software increases CPL by 31%. https://sopro.io/resources/blog/lead-generation-statistics/
GTM Visibility Gaps
- LinkedIn: Low-visibility teams miss 30% of rep-level issues.https://www.linkedin.com/pulse/struggling-inconsistent-lead-generation-heres-how-adams-mba-apr-4fqlc
Middle Management & Decision-Making Failures
- Doria.fi: Unstructured meetings delay growth initiatives by 22%. https://www.doria.fi/bitstream/10024/168697/2/saarinen_ville.pdf

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